The comprehensive Electrification of Xinjiang project is proposed and electrical heating is actively promoted in Xinjiang so to achieve power alternation and reduction of wind and photoelectric energy abandonment.Considering the interest of such participations for the promotion of the electric heating as local government

electric network company and the electric heating customers and taking the new energy consumption

network upgrade area and customer’ s satisfaction as the constrains

the non-cooperative game based electric heating promotion model is set up.Finally

the first pilot city of electric heating in Xinjiang

Changji prefecture is selected for example verification and analysis

the complete electric heating optimization promotion scheme for Changji prefecture under the background of Electrification of Changji is obtained.and the corresponding electric heating promotion scheme for such four typical electric application sites as new urban zone

old urban zone

suburb and rural area.